As a budding artist, I understand the excitement and apprehension that comes with the desire to share artwork with the world. Selling artwork and prints as a new artist is an exciting (and daunting!) journey that involves a blend of creativity, marketing knowledge, and strategic thinking. In this blog post, I'll share some insights I've gathered along the way about utilising social media, creating an art website, engaging with galleries, and participating in exhibitions to navigate this path.
I am by no means an expert, and I still have a lot to learn myself, but there are plenty of approaches to get started and start selling the fruits of your labour.
In today's digital age, social media platforms are invaluable tools for artists to showcase their work, connect with a wider audience, and build a brand. Start by creating profiles on platforms like Instagram, Facebook, Twitter, and TikTok. Regularly post high-quality images and videos of your artwork, accompanied by engaging captions that give viewers insights into your creative process.
Remember to use relevant hashtags to increase discoverability and engage with your audience by responding to comments and messages. Sharing behind-the-scenes glimpses, artistic challenges, and personal stories can foster a deeper connection with your followers.
You do not need to be on every social platform. Pick the ones that feel right for you. I focus my time on Instagram, posting a range of content from finished pieces to work in progress. Don’t be afraid to show a more transparent view into our artistic world. It is what audiences resonate with most.
Online art marketplaces provide an excellent platform for new artists to display and sell their work. Websites like Etsy, Saatchi Art, and DeviantArt allow you to set up your own shop and reach a global audience. Ensure that your profile and listings are well-curated, with professional images and detailed descriptions of your artwork.
Additionally, consider starting your own website to establish a more personalised online presence. This not only gives you greater control over your brand but also offers a platform to share your artistic journey through blog posts and a dedicated portfolio
Remember that third parties often take a commission or percentage from your sales on their websites, so factor this into your pricing. If you sell on Etsy and on your own website for example, you can even direct people to your website offering a better price for them, potentially increasing traffic.
While online platforms offer convenience, traditional galleries still hold a special place in the art world. Research galleries that align with your artistic style and approach them with a well-crafted portfolio. Personalise your approach and demonstrate how your work would complement their gallery's collection.
Galleries often curate exhibitions, which can significantly boost your exposure and reputation. Collaborating with galleries can open doors to art enthusiasts, collectors, and critics who frequent such spaces.
Exhibitions provide an opportunity to showcase your artwork in a physical space and interact directly with your audience. Look for local art shows, community events, and open calls for submissions. Participating in exhibitions not only allows you to share your work but also helps you network with fellow artists and potential buyers.
When presenting your work, consider the theme of the exhibition and how your pieces fit into that narrative. Presentation, framing, and arrangement play a vital role in leaving a lasting impression on visitors.
Exhibitions can be an expensive project to produce, so consider all options. You may be able to collaborate with other artists and pool your monetary assets for the exhibition space for example.
Selling your artwork and prints as a new artist requires a combination of creativity, persistence, and strategic planning. Embrace the digital era by leveraging the power of social media and online art platforms to reach a broader audience. Engaging with galleries and participating in exhibitions can provide the offline exposure that complements your online presence.
Remember that your artistic journey is uniquely yours. Stay true to your vision, continue refining your craft, and never underestimate the value of making genuine connections with fellow artists and art enthusiasts. With dedication and entrepreneurial spirit, your artistic dreams can become a vibrant reality.
Best of luck on your artistic journey!
Yours,
Joseph Cashmore - ART JC
